Do you run an entertainment venue, or an arts and culture organisation in regional Victoria? Are you looking to build your audiences?

Internationally recognised author, arts management and research expert Andrew McIntyre is leading a practical session to explore the recently launched Audience Atlas Victoria– a comprehensive report exploring who is attending arts events in Victoria, why they go, and who wants to attend more.

With a focus on exploring how the data and insights can be used by regional arts organisations to develop their audiences, this free session will give you the DIY know-how to use the latest research to build your audiences, turn lapsed or new audience members into regulars or reach new markets.

Aimed at anyone working and practicing in the visual arts, literature, performing arts, film, museums, libraries and festivals sectors, this session will explain the insights from the research, give tips on specific ways to grow audiences here in Victoria and provide real examples from organisations around the world that are using Audience Atlas data to target, grow and develop their audiences and their business.

It’s also an opportunity to meet and mix with other like-minded creative professionals.

WHICH SEGMENT ARE YOU?

If you want to know which culture segment you belong to before you come to the workshop, click here