Resources and Training

The City of Ballarat works with a wide cross section of creative people within the community to understand the types of resources and training needed. From basic information on whether you’re eligible for grants across to whether you might need to charge GST, or providing you with a chance to meet experts, commentators, curators and others. Below you will find a collection of videos, websites and information sheets to assist and guide you in your professional practice. Resources come from a range of organisations that support artists such as Creative Victoria, Arts Council Australia, NAVA and Arts+Law. Topics range from guidelines to working in the community to advice regarding funding, marketing and support for wellbeing. Check back regularly to see what new training and resources are available.

Upcoming Professional Development

What you need in your media kit

When: 10.30am - 1pm, sat 17 october 2026
Where: ballart performing arts centre, 501 Neill St, Soldiers HIll
Cost: Free

In this session learn what you need to have in your Media Kit. An important toolkit of materials that all creatives need to have.

Marketing Specialist, Heidi Taylor, will take you through what materials you need to have in your Media Kit, how they should look visually, and how to tell your story in a way that is effective, cuts through the noise and feels authentic to you.

It can be a challenge and uncomfortable to promote ourselves and our art. This workshop will help you build a deeper understanding of how to do that in a way that feels creative and inspiring.

The Anatomy of a PR CAMpaign

When: 10.30am - 1pm, sat 24 october 2026
Where: ballart performing arts centre, 501 Neill St, Soldiers HIll
Cost: Free

Learn the ins and outs of an effective PR campaign for promoting an exhibition, show or event.

Marketing Specialist, Heidi Taylor, will take you through all of the elements of a promotional campaign covering what PR assets you need to share, where you need to send and share them, and the intricacies of getting the word out there about your event.

This workshop is a chance to build your knowledge base to enable you to effectively promote your shows, events and self for the future

About the Presenter Heidi Taylor, Dreams We Build…

Heidi Taylor is a Marketing Specialist, Musician and Visual Artist who brings a unique perspective - as both the creative and the promoter.

Heidi’s marketing background spans more than 20 years and includes promotion and storytelling for music shows, album releases, exhibitions, the Hide + Seek Festival and a diverse range of businesses - from luxury dog collars made in Colombia and sustainable artistic floristry to paranormal events.

She currently works in Marketing and Music Programming at the Ballarat Performing Arts Centre, promoting shows and working to bring more diverse music to local audiences.As a Musician and Event Producer, Heidi has produced many line-ups and played on stages across Australia and internationally, released albums under her moniker Heidi Elva, and performed alongside many much-loved Australian and international artists.

As a Visual Artist, Heidi has exhibited in Sydney, Melbourne and her current beloved home of Bacchus Marsh. Through her main art project, Icons + Bones, she explores themes of fantasy, ritual, the ancient and futurism.

Heidi is passionate about using her knowledge, experience and creative perspective to support and empower the creative community in Regional Victoria. Dreams We Hold is Heidi’s small business, through which she provides strategic advice, marketing and business development support to creative and values-driven businesses.

RESOURCES

Writing about you and your creative practice

writing an artist statement

writing an exhibition label

writing an artist Bio

LinkedIn Learning Online Courses

The City of Ballarat Library offers access to library members access to LinkedIn Learning where many thousands of hours of video training and online courses can be accessed. Categories of content are Business, Technology and Creative.

Find videos to support or extend your creative practice or business and upskill in your own time, at your own pace.

Access LinkedIn Learning here

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It’s tax time - I’m an Artist : Business Basics Series

Aimed at artists and creatives, Accountant Tim Gay answers questions relating to profit making, GST, taxes, record keeping and insurance. Check out each, informative and entertaining video below.